Global Headquarters: Dallas, Texas
Global Luxury Hospitality, FF&E & Design

From Concept
to Grand
Opening

We specify, design, procure, deliver, and install everything a world-class property needs — from the first blueprint to the final table setting. New builds, existing properties, renovations, and more.

Luxury hotel lobby
10
Core Services
14+
Product Categories
Global
Reach
FF&E SpecificationInterior Design ServicesLuxury HotelsCountry ClubsMultifamily New ConstructionProperty RenovationTurnkey FurnishingDesign Firm PartnersExisting PropertiesDallas, Texas FF&E SpecificationInterior Design ServicesLuxury HotelsCountry ClubsMultifamily New ConstructionProperty RenovationTurnkey FurnishingDesign Firm PartnersExisting PropertiesDallas, Texas
Global HQ — Dallas, Texas  |  Design · Specification · Procurement · Installation · Worldwide
Americas
Europe
Middle East
Asia Pacific
Africa

The Nation's Leading On-Trend Hospitality Partner

Action Hospitality Group is a global luxury hospitality consultancy headquartered in Dallas, Texas. We are recognized as the most on-trend firm in the nation — bridging the gap between vision and reality for developers, design firms, architects, and operators building world-class properties.

From full interior design services and FF&E specification on new builds, to property-wide renovation of existing hotels and clubs — we are the single point of contact that keeps every project ahead of trend, on budget, and on time.

🏨 Hotels
🏌️ Country Clubs
🏢 Multifamily
🍽️ Fine Dining
🔄 Existing Properties
🌍 Global
Our Services Start a Project
Luxury hotel room
HQ Dallas, TX

We don’t furnish properties.
We elevate experiences.

Full-Spectrum Services

Start a Project
01
🎨
Interior Design Services
Don't have an in-house design team? We provide full-service interior design for hospitality projects — concept development, space planning, material selections, mood boards, and full design documentation. We bring your brand vision to life from day one.
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02
📐
FF&E Specification
We work directly with architects and interior design firms to specify the right furniture, fixtures, and equipment at the blueprint stage — ensuring every product is on-brand, code-compliant, and install-ready before ground breaks.
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03
🏗️
New Build Consulting
From concept through construction, we advise developers and GCs on hospitality product selections, spatial planning for FOH and BOH, and vendor coordination — keeping builds on schedule and on budget.
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04
🏨
Turnkey Furnishing
We fully furnish new hotels, multifamily properties, and club facilities from blank canvas to ribbon cutting — managing every vendor, every delivery, every room, so ownership doesn't have to.
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05
📦
Procurement Management
We manage the full procurement lifecycle — vendor sourcing, purchase orders, lead time tracking, quality control, and delivery coordination — across every product category and every continent.
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06
🔧
Construction Coordination
We liaise between your GC, design team, and product vendors to ensure specs translate seamlessly to the field — reducing costly change orders and installation surprises on luxury builds.
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07
🔄
Property Renovation & Refresh
Already operating? We partner with existing hotels, clubs, and multifamily assets to execute phased renovations, concept refreshes, and full property rebrands — maximizing ROI while minimizing operational disruption.
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08
📊
ROI & Asset Optimization
We analyze your existing property's FF&E, design, and operational product mix against current market trends — then build a strategic upgrade plan that increases RevPAR, ADR, member satisfaction, and asset value.
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09
🛎️
Ongoing Hospitality Consulting
Already open? We help operating properties refresh their FOH and BOH — from tabletop resets and linen programs to full equipment upgrades and outdoor patio overhauls that keep your property ahead of the competition.
Learn More →
New Service

No In-House Design Team? We've Got You.

Not every developer or ownership group has an in-house design firm — and that's exactly where we step in. Action Hospitality Group provides full interior design services tailored specifically for hospitality, multifamily, and club properties.

We bring the nation's most on-trend hospitality aesthetic to your project — translating your brand, your market, and your guest profile into a design that drives bookings, increases rates, and commands premium positioning.

Inquire About Design Services
🖼️
Concept & Vision
Brand-anchored design concepts that connect to your target guest, your market position, and your revenue goals.
📏
Space Planning
Optimized layouts for lobby, dining, guestroom, amenity, and outdoor spaces designed for flow, experience, and efficiency.
🎨
Material & Finish Selection
The most on-trend materials, finishes, and palettes — sourced and specified to hold up to commercial-grade hospitality use.
🏆
Design + Procurement Bundled
Combine our design services with full FF&E procurement for a seamless, single-partner solution from concept to keys.

Our Process

Whether you come to us with full design documentation or a blank lot, we seamlessly enter at the right phase — and carry the project through to a world-class opening.

01
Design
For clients without a design firm, we develop the full interior design concept, space plan, and material palette. Optional — skip if you have a design team.
02
Specify
We collaborate with your design team to spec every product — tabletop, furniture, equipment, linens, and amenities — aligned with your brand vision and budget.
03
Procure
We manage the full ordering process across all vendors globally — tracking lead times, managing quality control, and keeping your project on schedule.
04
Deliver
We coordinate all deliveries to site — managing logistics, receiving, and warehousing so product arrives when you need it, not before or after.
05
Install
We oversee or directly manage installation and setup — walking the property with ownership to ensure every detail meets the standard of a world-class opening.
Who We Serve

Built for the Best in the Business

Developers
01
Real Estate Developers
We plug into new construction projects at the earliest stage — advising on hospitality product specs, providing design services where needed, and managing procurement so developers can focus on the build, not the buying.
Design Partners
02
Interior Design Firms
We are the procurement arm for design firms that specify luxury hospitality products. We source, vet, and deliver what you spec — and can introduce world-class brands you may not have access to yet.
Accommodation
03
Luxury Hotels
From boutique properties to full-scale resorts — new builds and existing assets — we outfit dining rooms, bars, banquet halls, guestrooms, and room service programs from spec to opening day.
Existing Assets
04
Operating Properties
Already open and looking to drive more revenue? We work with existing hotels, clubs, and multifamily assets to execute phased renovations, brand refreshes, and strategic product upgrades that directly increase RevPAR and guest satisfaction scores.
Private Clubs
05
Country Clubs
Members expect excellence in every room. We supply tabletop, linens, outdoor furniture, kitchen equipment, and club amenities that elevate the member experience — and help clubs attract and retain premium memberships.
Residential
06
Multifamily & Mixed-Use
Luxury apartment towers, mixed-use developments, and branded residences demand hospitality-grade amenity spaces. We deliver the furniture, fixtures, and finishes that set them apart and command higher rents.

We Drive ROI for Operating Assets

You don't need to be breaking ground to work with us. Some of our most impactful engagements are with existing, operating properties — hotels, country clubs, and multifamily assets looking to increase revenue, improve guest experience, and strengthen their competitive positioning. As the most on-trend firm in the nation, we know exactly what today's luxury guests expect — and we deliver it.

📈
RevPAR & ADR Uplift
Strategic FF&E upgrades, fresh design direction, and on-trend product refreshes directly correlate to higher average daily rates, improved booking velocity, and stronger online review scores.
↑ ADR
Strategic Product Upgrades
🏆
Competitive Repositioning
We identify where your property is losing ground to newer competitors — and build a targeted renovation or refresh strategy that brings you back to the front of the market, fast.
Market-First
Trend-Led Strategy
💡
Phased Approach
We understand you can't shut down the whole property. We develop phased renovation plans that minimize disruption to operations, protect revenue during transition, and deliver impact fast.
Zero Downtime
Phased Execution
🍽️
F&B Program Refresh
Reinvigorate your dining rooms, bars, and banquet facilities with updated tabletop, furniture, and ambiance upgrades — driving F&B revenue and guest spend per visit.
↑ F&B Revenue
Tabletop & Environment
🏌️
Club Amenity Enhancement
Country clubs that invest in amenity upgrades — dining rooms, outdoor terraces, locker facilities, and event spaces — see measurable improvements in member retention and new member acquisition rates.
↑ Retention
Member Experience
🛏️
Guestroom & Suite Upgrades
Case goods, soft goods, lighting, and amenity upgrades across guestroom inventory deliver outsized review score improvements and unlock premium suite pricing that drives long-term yield.
↑ Review Score
Room Product Investment

Own or Operate an Existing Property? Let's Talk.

Whether you need a full property redesign, a targeted FF&E refresh, or a strategic analysis of where your asset is underperforming — we have the expertise, the relationships, and the trend intelligence to make it happen. Large-order procurement, phased or all-at-once.

  • Hotels, resorts & boutique properties
  • Country clubs & private member clubs
  • Multifamily & mixed-use amenity spaces
  • Fine dining & upscale F&B concepts
  • Branded residences & serviced apartments
Request an Asset Review
Luxury hotel renovation

We Work With Your Team

We embed ourselves into your project team — speaking the language of architects, designers, and GCs, so product decisions are made right the first time.

✏️
Interior Design Firms
We act as your procurement partner — sourcing, vetting, and managing every FF&E item you specify. We bring access to world-class global brands and handle all vendor relationships, logistics, and delivery so your team can stay focused on design.
📏
Architects & Developers
We join your project at the specification phase — advising on product selections that are on-brand, code-compliant, and buildable. We bridge the gap between the design intent and what actually gets installed on opening day.
🏗️
General Contractors
We coordinate directly with your GC team to ensure product specs translate cleanly to the field. We track lead times, manage receiving, and schedule installs around your construction milestones — minimizing delays and costly surprises.
🏢
Real Estate Ownership Groups
We represent your interests across all product categories — negotiating with vendors, managing budgets, and ensuring the finished property reflects the investment grade of the asset. One partner. Every product category. One invoice.

Everything Your Property Needs

Request Catalog
01
Tabletop & Dinnerware
Fine china, artisan ceramics, crystal glassware, plating accessories, and signature serveware. Trend-curated for contemporary luxury dining programs.
Inquire →
02
Guest Room Furniture
Commercial-grade beds, case goods, desks, seating, and headboards. Specified to brand standard, built for longevity, and procured at volume pricing.
Inquire →
03
Lobby & Public Area Furniture
Lounge seating, feature chairs, banquettes, ottomans, and decorative accent pieces that set the tone from the moment guests arrive.
Inquire →
04
Restaurant & Bar Seating
Commercial dining chairs, barstools, banquettes, and booths — available in a full range of upholstery, finish, and configuration options for any F&B concept.
Inquire →
05
Linens & Soft Goods
Premium tablecloths, napkins, bed linens, bath towels, robes, and uniform textiles. Sourced from the world's finest mills and specified for hospitality-grade durability.
Inquire →
06
Kitchen & BOH Equipment
Commercial kitchen equipment, food prep tools, cooking systems, and back-of-house smallwares. Spec'd for your menu concept, your volume, and your team.
Inquire →
07
Outdoor & Patio
Luxury commercial-grade outdoor furniture, umbrellas, shade structures, patio dining sets, and poolside seating for resorts, clubs, and rooftop venues.
Inquire →
08
Guest Room Amenities
In-room amenity programs — bath products, wellness kits, minibars, branded packaging, and turndown accessories — curated to elevate the guest experience and drive loyalty.
Inquire →
09
Lighting & Fixtures
Decorative and architectural lighting — pendants, sconces, chandeliers, and feature lighting — sourced globally and specified to complement your design concept and brand.
Inquire →
10
Art & Decorative Accessories
Custom art programs, mirrors, sculptures, and decorative objects that anchor the aesthetic identity of lobbies, guestrooms, dining rooms, and corridors.
Inquire →
11
Banquet & Event Equipment
Banquet chairs, folding tables, event staging, portable bars, chafing equipment, linen service packages, and full event turnkey for hotels and private clubs.
Inquire →
12
Spa & Wellness Furnishings
Treatment tables, locker room fixtures, relaxation lounge seating, reception furniture, and spa amenity programs for resort spas, hotel wellness centers, and club facilities.
Inquire →
13
Fitness & Recreation Equipment
Commercial-grade fitness equipment, fitness center design, pool furniture, sport facility accessories, and club recreation equipment programs.
Inquire →
14
Signage & Brand Touchpoints
Wayfinding, room signage, menu boards, directional signage, branded collateral holders, and environmental graphics that reinforce brand identity throughout the property.
Inquire →

Speaking Your Language

Headquartered in Dallas with a global mindset — our team serves luxury hospitality clients in 7 languages across every major region.

🇺🇸
Americas
HQ
🇬🇧
Europe
Active
🇦🇪
Middle East
Active
🇨🇳
Asia Pacific
Active
🌍
Africa
Active
Languages We Serve

Global Communication

🇺🇸
English
English
🇪🇸
Spanish
Español
🇫🇷
French
Français
🇩🇪
German
Deutsch
🇨🇳
Mandarin
中文
🇸🇦
Arabic
العربية

"From the first blueprint to the final table setting — and every design decision in between — we are the partner that turns luxury visions into world-class, revenue-generating realities."

— Action Hospitality Group · Dallas, Texas

Let's Build Something Exceptional

Whether you're breaking ground on a new build, furnishing a full property, looking for design services, or seeking a strategic partner to drive more ROI from an existing asset — our team is ready.

Global Headquarters
Dallas, Texas, USA